15 Steps to Successful Landing Page Testing (PLUS Mistakes You Must Avoid)

Landing page testing is part of the daily process of any successful website…

Here are 15 steps to a successful landing page testing campaign:

  1. Have a clear testing plan
  2. Have a well-defined, clear and MEASURABLE conversion criteria
  3. Identify important elements to test.
  4. Use proper testing tools (that's why I like Converkit for emails because I can Ab test headlines)
  5. Determine whether A/B or multivariate testing is appropriate (use multivariate at your own risks, especially if you have little traffic)
  6. Access current traffic and conversion rates
  7. Determine target conversion goals
  8. Determine the number of scenarios to test
  9. Determine the time span to run tests.
  10. Create variations of different testing elements
  11. Install and deploy different test scenarios
  12. Measure test results and findings
  13. Perform additional updates on findings
  14. Conduct follow-up tests
  15. Track improvements

Whether you are an affiliate and are working on your funnel, or working on your real estate agent website, it's critically important to test different messages, designs, and elements to see which of them resonate better with your audience.

Secrets To Setting Up Landing Pages To Convert Traffic To Profits

Jeff Usner shares secrets to setting up landing pages to convert traffic to profits. You will learn the landing page foundation to build a successful sales funnel. Jeff reveals 7 tips to having a high converting landing page. #1 is Test Test Test…check out the video to learn more about turning traffic into profits.

A good landing page is a mixture of images, content, and colors that strike the target audience. According to the internet millionaire, placing the right element in the right position can make a lot of difference. He also advocates testing, because even when the basic foundation that he suggests has been proven to work, there are certain elements that may vary.


[bctt tweet=”A good landing page is a mixture of images, content, and colors that strike the target audience.” username=”nicolasfradet”]

Here's an infographic with these 15 steps and more:

How To Test Your Landing Pages

Next Steps...

1 See which tools I use & recommend to clients:
I've hand-picked the best performing tools and resources I use every day or that I've seen my clients use with great success. To get tactics and copy to build a better funnel see Dotcom SecretsCopywriting Secrets and Funnel Scripts. If you do affiliate marketing, I recommend you take a look at The Affiliate BootcampClickMagick and Active Campaign.

2 Get My FREE Funnel
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3 Book your FREE 30 Min strategy call: ​
Since 2012, I’ve helped generate over $100 Million in extra sales for Fortune 500s and SMEs. Let's see how I can help you and what you need to grow your sales and revenue. I use psychology, persuasion and science to get more leads or sales and I'll be 100% transparent on the best strategy for you, even if that's not me. Book your call now.

Finally, you can also check out my other articles on funnels and Shopify and ecommerce.   
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