Good copywriting can turn an average offer into a goldmine, simply by solving their audience's pain points and showcasing the positive outcome a product can provide them.
You've probably heard the saying that “content is king”.
It is.
But HOW that content is actually written is even more important.
The infographic below shows you how important copywriting is, and most importantly what to do and what mistakes to avoid:
Source: 6 Steps to Selling More Infographic
When you are doing conversion optimization, copy tests should be a KEY part of your strategy.
Your headlines, sub-headlines, button labels and button triggers should be very high on your priority list of elements to test on. They can totally make or break your page.
I've run simple copy tests, such as tweaking just a few words on the button or headline, only to get double digits uplifts because they hit the right angle the website's visitors were looking for.
Content Copy is king.
Have questions on copy? Fire away in the comments below!
Next Steps...
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