How I A/B Tested My Podcast Launch… Well… Kinda [OMP 021]

Show Notes

Launching a product or service? Let me take you “behind-the-scenes” of my own podcast launch and how I researched, user tested and A/B tested several elements of the messaging prior to taking it live.
In The Offline Ignition Minute, I continue my series of episodes on How to Build a Positive Self-Image. This week, we'll discuss the “Clinton fig”, a gesture to show extra emphasis on important parts of any speech.
Here are some topics discussed in this episode:
  • How Feedback On The Original Name Of The Show Just Blew Me Away (PEOPLE HATED IT)
  • The VERY FIRST THING You Should Do Before You Launch Anything Online
  • How I Leveraged My Own Entourage For Rapid “User Tests”
  • Which Tool I Used To A/B Test The Show Name and Hook (No Website Traffic Needed)
  • The 3 KEY ELEMENTS Every Podcast Cover Should Have, And Why…
  • How I Created An Attention Map Of The iTunes Results Page – And Used It To Design My Podcast

Links mentioned in this episode

The Offline Ignition Minute

Hillary Clinton using the “politician's point”, with fingers all open in this example.

And… Thank You For Listening!

Thanks so much for joining me this week on Online Marketing for Profits.

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Until next time!

– Nicolas

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