1. I'm a Conversion Optimization consultant – Since 2001, I've started from scratch – and SOLD – 2 fast-growing startups. I now do some consulting with private clients here and also with Conversion Rate Experts where I've optimized pages for Fortune 500 clients. 


2. I'm a best-selling author, public speaker and coach – I published a best-selling book on poker strategy. I've been coaching poker players on poker “tells” (see number 3…) since 2009 and can even count a former World Poker Champion among my students.
3. I used to be a professional poker player – I left my job as an Engineer in 2001 to play poker professionally (which I did until 2008). During these years, I played all over the world, won multiple tournaments in Las Vegas, played against just about every big name pro (Phil Hellmuth, Barry Greenstein, Huck Seed, Chip Reese to name a few) and was one of the first professional players in Quebec
4. I'm a body language expert  – I’m a body language expert (kind of a spin off of my poker days) and studied the science of tells with University Professors, U.S. Marshals and FBI Agents. I help some clients with their own presentation skills, as well as detecting folks that aren't completly truthful with them.
5. I was born in Quebec City, Canada – and speak French and English. After graduating from College, I moved to Montreal, where I now reside.
quebec map
6. I have a Bachelor’s Degree in Geological Engineering – from Laval University in Quebec City – don’t try to find a logical link between Conversion Rate Optimization or Body Language and Geology, I can't find one myself :-).
7. I'm a very lucky man… – I’m happily married, have a great wife, who works as an Occupational Therapist and Clinical Coordinator for an Autism Spectrum Disorder clinic. I’m the proud father of two beautiful boys.
8. I'm a HUGE hockey fan – I play hockey every week, and also coach my two son's ice hockey teams. I’m a big fan of the Montreal Canadians. Go HABS Go!!!
9. I can hit a golf ball… No REALLY! –  I have a 12 handicap in golf (though I play less these days), and have won several “longest drive” challenges – top recorded drive was 341 yards.
10. I used to be in a KISS cover band – Back in College, I was once the lead singer of a rock cover band that played tributes to Guns’n Roses and KISS (yep that's me to the left). I got to play Gene Simmons and even spit blood – I have pictures of that too, but I keep them locked in a safe 🙂 . We won multiple “Gong Show” type events playing these tributes. HINT: It was fun :-).