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Copywriting Archives | Nicolas Fradet

Copywriting

The “copy” is usually what separates a converting offer from a dud. These are articles about the science behind using words that sell.

6 Ingredients for an Irresistible “Call To Action” Button [OMP 016]

Does your landing page fail at converting your visitors? Well, the culprit is often your “call to action”. In this episode, I’ll show you the right way to design and display a call to action button that commands attention and gets clicks on your website. (I’ve used this button “template” to run successful Multi-Million dollar tests for clients… It works.)

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