Why Are eCommerce Businesses Using A/B Testing Strategies

Launching an eCommerce business is one of the most profitable ventures in today’s digital age. It’s a phenomenon that attracts both longtime brands and independent retailers. Because of this, many aspiring entrepreneurs are trying their luck on online platforms. However, not all business owners are familiar with the different marketing strategies that they should use. If you want to stay competitive in the eCommerce market, you need to learn techniques such as A/B testing to improve your customer conversion rates.

Analyzing A/B testing and eCommerce websites

A/B testing gives online users an alternate version of a web page to test an independent variable’s effectiveness. Based on the difference in conversion rates, you can identify which format will work better through the participation of online visitors.

A/B tests help curate eCommerce websites to find the best way to attract customers to your sales funnel. They can help you create split testing for subscribing to your service, signing up for a newsletter, and buying a product from your site.

Understanding A/B testing in digital spaces

What you’ll test through A/B testing can vary depending on your website’s elements. Anything from your CTA button to your page’s layout can create a staggering impact to your online visitors. Here are some parts of your site that you can adjust through A/B testing:

  • Graphics: Images, video clips, banner ads
  • Social proofs: Badges, certifications, testimonials, partner logos, reviews
  • Call to action: Button shapes color, placement, text
  • UI: Navigation tools, landing pages, backlinking

Besides website layouts, you can also use A/B testing to get feedback on your selling methods’ effectiveness. Adjusting price presentations, trial-offer lengths, and shipping option flexibility are some of the ways you can introduce A/B testing to your eCommerce platform.

Launching an A/B test

A/B testing requires a rigorous process of research paired with trial and error. First, you should look at how your competitors are using it to their advantage. Next, you should dissect what variables they change on their marketing promos. Take note of them, whether they’re differences in price, delivery methods, or ad placements.

After defining the variable that differs, you can now try to replicate the same conditions with your own products. Using an A/B test calculator, you can identify the time spent and the volume of visitors to confirm your hypothesis. Record and keep track of your test results through an A/B testing platform to gauge which option generates higher engagement.

Make sure that you avoid cloaking that muddles your view count from bots and human viewership. You should also use a temporary (302) URL redirect since you’re only running a limited-time experiment. Remember that you should only run these tests to achieve the necessary data. After gathering and analyzing the results, you should commit to either option and not keep both at the same time.

Conclusion

Many business owners are looking at eCommerce websites as a viable way to generate profit compared to traditional brick and mortar shops. Because of this, the activity of online spaces is booming at an all-time high. You need to know the different strategies you can use to optimize your business models if you want to stay ahead against your competitors, 

If you want to make your eCommerce store stand out, you should consult with a professional conversion consultant to help you put your business on the map. I specialize in ClickFunnels, Kartra, and various eCommerce platforms to help entrepreneurs develop their online stores. Contact me today and I’ll make sure to optimize your business’s selling efforts.

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Finally, you can also check out my other articles on funnels and ecommerce.   
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