E-commerce technology has revolutionized retail to meet consumers’ changing needs and make online shopping experiences much easier. It’s no surprise that there are now more eager entrepreneurs who want to use the platform, which includes dropshipping. If you’re thinking of starting a dropshipping business, it’s essential that you first have the right tools to make it a lucrative business.
One way to do that is to be in the know the customer demands. In this article, we will share five essential e-commerce trends for dropshippers in 2021:
- Product Descriptions That Sell
Compelling product descriptions are vital for any business as they offer a great chance to encourage visitors to convert. In fact, product descriptions are important for dropshipping stores because customers land directly on the product pages, and your customers will likely read what the product is all about. For this reason, you need to create product descriptions that will boost your conversions rates.
With that, instead of copying and pasting the manufacturer’s product description, you will want to craft compelling descriptions, and you’ll be winning in no time.
- Social Media Domination
The best place for drop shippers to produce traffic and sales is through social media platforms. However, advertising on these platforms has become more competitive over the years. Fortunately, there are new mediums you can explore, such as TikTok, which is a creative way to increase traffic and sales.
- Simple Website Layouts & Designs
You can expect that most consumers will be shopping via their mobile phones, which means that you need to guarantee your website will load fast on these devices. To do that, you need to stick to simple elements and make your website stand out despite its simplicity.
You can also use fewer high-resolution images, eliminate the use of banners, and, as much as possible, use a single-column layout that will keep things easy to browse. Doing these simple steps will also make the site look clean and appealing!
Keep in mind that all mobile devices today have touchscreen features, meaning that users will be using their hands, specifically their thumbs to navigate your website. Keep in mind that how mobile phones are used has an impact on your website flow, and you can adapt by making site buttons bigger and ensure your calls-to-action (CTAs) are in the “thumb zone.” In other words, your site’s layout must adhere to the natural flow of the human thumb.
- Optimized Checkout
One of the biggest trends today in the e-commerce world is the “express checkout” that easily lets customers check out. This type of payment option is the key to impulse purchases, which is vital to the dropshipping business.
Optimize your checkout by making sure the final process is less than three taps away, and you have an easy and trusted checkout option for your clients.
When dropshipping is done right, you can count on it to be lucrative. There’s no need to doubt your capability to kick off a dropshipping business today, as long as you have the right tools, and you’re up-to-date with the latest trends in the e-commerce world. Soon, you’ll be raking in more revenue than you ever thought of. For these reasons, go on and adapt these trends and watch your sales increase and business succeed!
Do you want to increase your e-commerce product page conversions? All you need is an expert that uses the right strategies to get desirable results. Book a strategy call today to see how we can build up your business together!