I'd add to this that it's very important to test the following elements within your email marketing:
Email Subject – This single element can make or break your email campaign. Most email marketing software out there now provide you with the option of split testing your email subjects. Try sending out the same email with two different subjects and then optimize your email blast with the winning variation. Then rinse and repeat.
Email “sent from” field – At the end of the day most people do not want to read emails from people they don't know. So, if you're sending out email blasts with a generic name such as “do not reply” or even your company's nam, test sending out the same emails from a real person's name to see if people open it more.
Sent day of week and time – The day of the week and time of the day on which you send your emails is crucial to your success. You need to test sending out the same emails in the morning, the afternoon or at night and also on different days of the week. A great tests to run is just sending an email at the same time depending on the time zone in which the user is located. For example, if you find 8 p.m. is the best time to send your email then don't blast your entire list at 8 p.m. Eastern Time. Just send it to the Eastern time users at eight and then wait for it to be 8 o'clock in other time zones to send it to them.
Since 2012, I’ve helped generate over $100 Million in extra sales for Fortune 500s and SMEs. Let's see how I can help you and what you need to grow your sales and revenue. I use psychology, persuasion and science to get more leads or sales and I'll be 100% transparent on the best strategy for you, even if that's not me. Book your call now. Finally, you can also check out my other articles on funnels and Shopify and ecommerce.
DISCLOSURE: Some products and services promoted on this website are affiliate links. This means if you decide to buy one of these products, I will earn a small commission. By using these links, there's no additional cost to you. You get the same great resource at the same great price. I only promote resources, products and services I truly believe will provide you with incredible value. By earning a commission, it helps me produce more quality content. It even helps feed my children! 🙂
PLUS, these results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond my control. I make no earnings claims or return on investment claims, and you may not make your money back.
I'm an eCommerce & Shopify (CRO) consultant - I've been working online for 22 years - I specialize in lifting Shopify stores sales and revenue through psychology, persuasion & science.
-- I've grown companies in multiple markets - Such as Health, Finance, Sports, Gaming, Software, Gardening, Travel, Supplements and many others.
-- I've designed winning pages at every step of the funnel - From home pages, product pages, shopping carts, checkouts to optin pages, and for ecommerce, lead gen, affiliate websites and SAAS based models.
-- I use a scientific approach - Based on solid quantitative and qualitative research, and proven by statistical AB testing. Get Your FREE 30-min Strategy Call - See my CRO consultant page to see how I can help you and what you need to grow your sales and revenue. I'll be 100% transparent on the best strategy for you, even if that's not me.