“Image is everything” Remember that Andre Agassi Canon commercial?
They were right.
A whopping 93% of shoppers say that the style and overall look of a product is the number one deciding factor in their purchase decision.
Think your website colors and overall style doesn't matter?
You bet it does!
Here's an infographic about how colors can affect your conversions, including which colors to pick if your main demographic are men or women:
Source: How Colors Affect Conversions – Infographic
When doing conversion rate optimization, I wouldn't lose much time on testing things like button colors and website background. That being said, there is an exception to this and this is when the button color doesn't stand out on the page.
I've seen client sites where the logo is red, the navigation bar is red, the headlines and sub-headlines are red, links are red AND the calls-to-action are also red. In cases like this, I would certainly test a button color that stands out, like a green or blue.
I think in a general sense, it's more the matching of the colors that make a difference. Colors that don't clash, ans specifically colors that work well together to highlight the important parts of a page (i.e. where you want your users to look most).
Do you have examples of “color based” tests that were successful? Let me know in the comments below!
P.S. Have an important meeting with a client or speaking in front of a crowd? See for yourself which color should your tie or accessories be.
I've hand-picked the best performing tools and resources I use every day or that I've seen my clients use with great success. To get tactics and copy to build a better funnel
see Dotcom Secrets
, Copywriting Secrets
and Funnel Scripts
. If you do affiliate marketing
, I recommend you take a look at The Affiliate Bootcamp
and Active Campaign
Get 3 “Done For You” + 100% Automated Sales Funnel
. They're free. I will share these with you in PDF and via ClickFunnels
Since 2012, I’ve helped generate over $100 Million in extra sales for Fortune 500s and SMEs. Let's see how I can help you and what you need to grow your sales and revenue. I use psychology, persuasion and science
to get more leads or sales and I'll be 100% transparent on the best strategy for you, even if that's not me. Book your call now.
Finally, you can also check out my other articles on funnels
DISCLOSURE: Some products and services promoted on this website are affiliate links. This means if you decide to buy one of these products, I will earn a small commission. By using these links, there's no additional cost to you. You get the same great resource at the same great price. I only promote resources, products and services I truly believe will provide you with incredible value. By earning a commission, it helps me produce more quality content. It even helps feed my children! 🙂
PLUS, these results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond my control. I make no earnings claims or return on investment claims, and you may not make your money back.