6 Ingredients for an Irresistible “Call To Action” Button [OMP 016]

Conversion Optimization, Copywriting, Online Marketing Podcast / Call to Action, Landing Page, Web Design

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Show Notes

Does your landing page fail at converting your visitors? Well, the culprit is often your “call to action”. In this episode, I'll show you the right way to design and display a call to action button that commands attention and gets clicks on your website. (I've used this button “template” to run successful Multi-Million dollar tests for clients… It works.)
In The Offline Ignition Minute, I begin a series of episodes on How to Build a Positive Self-Image. This week, we'll discuss using open palms.
Here are some topics discussed in this episode:
  • The 3 Copywriting Secrets Most “High-Converting” Call To Actions Have
  • The EXACT Number of CTAs to Display on Your Webpage (It's Probably Not What You Think)
  • The Secret Extra Copy Trick That EASES Visitors Into Clicking Your Button
  • The #1 MISTAKE Marketers Make When Designing a Landing Page
  • The TRUTH About Button Colors (Most Web Designers Get This Wrong)
  • At Last, The Biggest Conversion Optimization MYTH Debunked
  • How To Use a “Squint Test” To Make Sure Your Button Is Going to Attract Eyeballs

Links mentioned in this episode

Online Marketing for Profits – Episode 2 – Conversion Mistakes

Online Marketing for Profits – Episode 8 – Controversial Home Page

And… Thank You For Listening!

Thanks so much for joining me this week on Online Marketing for Profits.

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Until next time!

– Nicolas

Next Steps...

1 See which tools I use & recommend to clients:
I've hand-picked the best performing tools and resources I use every day or that I've seen my clients use with great success. To get tactics and copy to build a better funnel see Dotcom Secrets, Copywriting Secrets and Funnel Scripts. If you do affiliate marketing, I recommend you take a look at The Affiliate Bootcamp, ClickMagick and Active Campaign.

2 Get My FREE Funnel
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3 Book your FREE 30 Min strategy call: ​
Since 2012, I’ve helped generate over $100 Million in extra sales for Fortune 500s and SMEs. Let's see how I can help you and what you need to grow your sales and revenue. I use psychology, persuasion and science to get more leads or sales and I'll be 100% transparent on the best strategy for you, even if that's not me. Book your call now.

Finally, you can also check out my other articles on funnels and Shopify and ecommerce.   
DISCLOSURE: Some products and services promoted on this website are affiliate links. This means if you decide to buy one of these products, I will earn a small commission. By using these links, there's no additional cost to you. You get the same great resource at the same great price. I only promote resources, products and services I truly believe will provide you with incredible value. By earning a commission, it helps me produce more quality content. It even helps feed my children! 🙂

PLUS, these results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond my control. I make no earnings claims or return on investment claims, and you may not make your money back.
 

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About The Author

I'm an eCommerce & Shopify (CRO) consultant - I've been working online for 22 years - I specialize in lifting Shopify stores sales and revenue through psychology, persuasion & science. -- I've grown companies in multiple markets - Such as Health, Finance, Sports, Gaming, Software, Gardening, Travel, Supplements and many others. -- I've designed winning pages at every step of the funnel - From home pages, product pages, shopping carts, checkouts to optin pages, and for ecommerce, lead gen, affiliate websites and SAAS based models. -- I use a scientific approach - Based on solid quantitative and qualitative research, and proven by statistical AB testing. Get Your FREE 30-min Strategy Call - See my CRO consultant page to see how I can help you and what you need to grow your sales and revenue. I'll be 100% transparent on the best strategy for you, even if that's not me.

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