The three main goals of a sales funnel are the following: to generate traffic, to build a list of leads, and to convert prospects. Of course, this is easier said than done, especially for those who have little experience conducting sales and business online. With the right steps, however, you can untangle the mess that is digital marketing and create an eCommerce store that stands out, not just as a representation of your brand but also in terms of profit.
We have compiled the steps in creating a profitable and successful sales funnel for your eCommerce business. Here are those steps to serve as a guide:
1. Create a lead-capturing landing page
The landing page is essentially the first impression of your brand. The goal of the landing page should be to provide enough information to pique a prospective customer’s interest.
If you sell more than one ore type of service to more than one demographic, it might even be useful to have more than one landing page. This can redirect leads through different and more effective funnels according to their needs.
Once you’re done setting up your landing page, you can move onto your next step.
2. Push traffic to your landing pages
The next step is to draw leads to your landing page. After all, if nobody shows up to see your landing page, it won’t matter.
This is where other marketing strategies come into play, such as:
- PPC advertising
- Social media marketing
- Viral video marketing
There are plenty of other creative ways you can market your eCommerce business aside from these four strategies.
3. Develop email address-collecting strategies
By this point, you have gotten customers past the entrance of your funnel and are hoping to take them deeper. This is where content marketing and SEO come in. Content marketing methods can engage clients and earn their trust, especially if your content is engaging and meaningful.
You can set up your products or services as a good solution to their various problems by demonstrating it in your content. You could get them to sign up for more of your content through email, which brings you to your next step.
4. Set up your email marketing
Once you have your customer’s email address, they are already more than halfway through the sales funnel of your eCommerce business. Depending on your target market and clientele, you can use an email marketing campaign to great effect, as it can build trust over time. Surveys show that 31 percent of B2B marketers say that email marketing is their most profitable marketing avenue.
This brings us to the final step.
5. Track and tweak
The wonderful thing about the sales funnel is that you can track its success throughout every step. After you’ve seen your sales funnel in action, examine the data. What are its weakest points? What can you tweak to draw more leads deeper into the funnel? These are just some of the questions you need to continually answer to make your sales funnel as profitable as possible.
The sales funnel is an important strategy that uses marketing and web design concepts to make the marketing of eCommerce businesses more cost-effective.
Executed right, the sales funnel can create a process that regularly draws in customers, ensuring a constant stream of regular profit.
If you need help from a Quebec-based consultant for ClickFunnels tutorials, send me a message. We have the resources and expertise needed to take your business to greater heights.