[Infographic] The “Almost Perfect” Execution to Conversion Rate Optimization

This is an infographic from Neil Patel that gives a pretty good idea of what Conversion Rate Optimization is and what you should be focusing on when doing CRO. Here it is with a few comments of mine below (and where I disagrew with Neil).

The Perfect Execution to Conversion Rate Optimization
Courtesy of: Quick Sprout

Great info.

I do disagree with Neil, however, when he says to start small with your testing. Most big wins I've had for clients, and I'm talking about 60% lifts and above, even 100%+ lifts, all come from making huge, bold changes to a page. Bold changes to pages equal bold results. Sure, sometimes it's a miss, but you learn from that and move one.

Also, the benefit of knowing what made the biggest impact is secondary to getting that big lift as soon as possible. Let's maximize our chances of getting a win and make more money now.

After you get that big lift, it's very easy then to go back to testing smaller elements and learn from that, but at least you already are banking on your winning challenger.

In any case, if you are new to Conversion Rate Optimization, this will give you an excellent start.

If you have questions or comments, fire away in the comments section!

Next Steps...

1 See which tools I use & recommend to clients:
I've hand-picked the best performing tools and resources I use every day or that I've seen my clients use with great success. To get tactics and copy to build a better funnel see Dotcom SecretsCopywriting Secrets and Funnel Scripts. If you do affiliate marketing, I recommend you take a look at The Affiliate BootcampClickMagick and Active Campaign.

2 Get My FREE Funnel
Get 3 “Done For You” + 100% Automated Sales Funnel. They're free. I will share these with you in PDF and via ClickFunnels.

3 Book your FREE 30 Min strategy call: ​
Since 2012, I’ve helped generate over $100 Million in extra sales for Fortune 500s and SMEs. Let's see how I can help you and what you need to grow your sales and revenue. I use psychology, persuasion and science to get more leads or sales and I'll be 100% transparent on the best strategy for you, even if that's not me. Book your call now.

Finally, you can also check out my other articles on funnels and ecommerce.   
DISCLOSURE: Some products and services promoted on this website are affiliate links. This means if you decide to buy one of these products, I will earn a small commission. By using these links, there's no additional cost to you. You get the same great resource at the same great price. I only promote resources, products and services I truly believe will provide you with incredible value. By earning a commission, it helps me produce more quality content. It even helps feed my children! 🙂

PLUS, these results are not typical and your experience will vary based upon your effort, education, business model, and market forces beyond my control. I make no earnings claims or return on investment claims, and you may not make your money back.
 

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top