According to Internet Retailer, mobile shoppers convert 160% more often on sites optimized for smartphones (source).
So it's not really surprising that Google is now giving more weight to optimized for mobile websites. Just getting your website up to Google standards (responsive) can mean a pretty nice increase in conversions. So if your website is not up to par yet, this should be on the top of your list.
When building your mobile website, it's important to understand that mobile conversions are often triggered by totally different visitor mindsets. One huge difference is that mobile visitors are usually ok with placing a call to a company. This is a HUGE difference with desktop behavior, where typically users dread the idea of potentially getting or placing a phone call.
So how do you get more sales from your mobile visitors?
Here's a nice infographic on optimizing your visitor experience:
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I'm a conversion rate optimization (CRO) consultant - I've been working online for 19 years - I specialize in making landing pages and ecommerce funnels convert better through A/B Testing and psychology, persuasion & science. Get Your FREE 30-min Strategy Call - See my CRO consultant page to see how I can help you and what you need to grow your sales and revenue. I'll be 100% transparent on the best strategy for you, even if that's not me.