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In a survey conducted by ON24, a leading webinar platform, 95% of the respondents rated webinars as a key tool in their marketing and lead generation efforts. Webinars are also great tools for brand building and educating customers, both existing and potential.
An according to Adobe Connect, the average attendee duration for webinars is 54 minutes, making it the most engaging marketing medium in the digital world.
So, if you have an e-commerce business, it’s time you incorporate webinars into your marketing strategy if you haven’t already done that. The first step to doing this is to find a good webinar hosting platform. Just like all other marketing tools and channels, the webinar hosting platform that you use determines the quality and impact of your webinars.
However, the effectiveness and popularity of webinars have led to the availability of several webinar-hosting services, making it harder for businesses to pick the right one.
When it comes to the best webinar hosting platforms on the market, a quick Google search will tell you that WebinarJam is considered a leading name in the industry. But, is it really one of the best webinar hosting platforms?
My WebinarJam Review – An Overview
WebinarJam is a webinar hosting platformbuilt on cloud-based broadcasting technology. It is considered as one of the best platforms for hosting webinars by industry experts and users alike because it allows you to conduct webinars with up to 6 presenters and a maximum of 5,000 attendees.
Isn’t that great?
In addition to hosting actual webinars, the platform also allows you to schedule sessions and events, send automated emails, create registration pages for webinars, send offers to attendees, and gain insights into a webinar’s performance with advanced analytics tools.
The platform also supports a variety of devices, operating systems, and third-party integrations to make the process of webinar-hosting easier.
The Best Features of WebinarJam
WebinarJam is a comprehensive platform with a large variety of features. While all of them are pretty useful, here are the best ones that really help this platform stand out from its competitors:
Short and Simple Registration
When you are hosting a webinar, you naturally want a large number of people to register for it. The complexity of the registration process plays a key role here. Let’s face it – no one these days has time to fill out long registration forms.
WebinarJam helps webinar hosts get a higher number of registrations with its one-click registration process.
The recipients of invitation email can register for a webinar just by clicking on the ‘Click to Register’ link sent by the host.
WebinarJam has made the webinar hosting process a lot easier and less time-consuming. It allows its users to automate the whole process, from registration to confirmation and sending follow-up emails. In addition to these features, WebinarJam also records every webinar hosted on the platform automatically. You can even choose to send the replays to your attendees automatically.
With this high level of automation, WebinarJam helps you save time and allows you to spend it on what matters the most – the content!
WebinarJam helps businesses reach out to a wider audience with its advanced one-click translation feature that supports over 20 different languages. It allows attendees to translate all the customer-facing pages into their desired language with just one click.
WebinarJam supports all major operating systems and browsers. You can use WebinarJam from Mac OS, Windows, and Linux. You will also be able to use WebinarJam via browsers like Google Chrome, Firefox, and Safari.
When you are using WebinarJam, rest assured that you will never have to face compatibility issues, no matter what platform or browser you are using.
Webinar Email Follow-Up
So, you have conducted a wonderful webinar. From content to participation, everything was great. Now what?
You need to give a final push to your audience to encourage them to convert (or whatever your desired action is). For that, you need to follow-up with them.
Post-event communication is highly important in webinars. However, unfortunately, this is exactly what most businesses struggle with.
WebinaJam has resolved this problem by simplifying this follow-up process. It is inarguably one of the best features of WebinaJam as well as one of the best post-event communication features of all webinar hosting services.
WebinaJam uses Boolean Logic to enable its users to reach out to the participants after the event. Boolean Logic is based on the cause-and-effect or if-then principle, allowing users to automate the follow-up process based on certain actions taken by the attendees.
The platform also allows you to reach out to interested or qualified leads with targeted messages by separating them from the remaining participants. For example, you can choose to send an email to people automatically who registered for a webinar but didn’t attend it or those who joined but left early.
Attendee Spotlight is a unique feature that helps hosts maximize engagement by allowing attendees to share their viewpoints or feedback with the rest of the audience during a webinar.
The attendee selected by the host will also be able to share screen and broadcast through their webcam.
Attendees Can Make Purchases During a Webinar
When you host webinars through WebinarJam, your attendees do not necessarily have to wait till it ends to make the purchase. They can do so even during the webinar.
Powerful Engagement and Marketing Tools and Sharing Options
To help make your webinars successful, WebinarJam offers several tools for engagement and marketing that you can use to prepare:
- Presentation slides
- Downloadable content
- Interactive polls or surveys
While all these tools are great on their own, which makes them even more amazing is that they can be timed, beforehand. For example, you can decide at what stage of the webinar you want to run a poll or present an offer and how long you want it to appear on attendees’ screens.
To help you enhance the effectiveness of the offers made during a webinar, WebinarJam provides multiple options to present it.
Depending on your preference, you can choose the offer to just be a title or can also include an image along with a small description. You can further enhance the effectiveness of your offers by creating fear of missing out or FOMO among your attendees. For that, you can add a live countdown timer, a live sales indicator (that appears on the screen whenever anyone makes a purchase), or an indicator showing the remaining quantity of available products.
All these features make WebinarJam a truly powerful and effective tool for sales webinars as well.
Powerful Data Analysis Tool
With its advanced and comprehensive data analytics tool, WebinarJam allows its users to analyze a wide range of participation metrics. These include but not limited to the number of total visitors, registrations, number of clicks, and number of times a webinar replay has been watched. These metrics allow users to identify and focus on leads that are more likely to convert.
Who Is WebinarJam For?
While the platform can be used by anyone who needs to host a webinar, it is an ideal communication and marketing tool for any of the following with regular broadcasting needs:
- E-commerce businesses
- Traditional small and medium-sized companies – for hosting web conferences or communicating with off-shore clients
- Startups – for scalable product education and demos
- Teachers and coaches
- HR professionals
Since WebinarJam is a paid service, it may not be ideal for people who conduct webinars occasionally.
WebinarJam offers the following three pricing plans:
Best suited for those just starting their journey in the webinar space, the basic WebinaJam plan costs $499 per year and includes the following:
- Unlimited webinars
- 2 hours maximum duration
- Up to 2 presenters
- Up to 500 attendees
Priced at $699 per year, the professional plan is most popular among small to medium-sized businesses that regularly host webinars. The plan includes:
- Unlimited webinars
- 3 hours maximum duration
- Up to 4 presenters
- Up to 2,000 attendees
- The Panic Button
- Always-on live room
Ideal for big organizations or professionals with a large number of followers, the enterprise plan of WebinarJam costs $999 per year and includes the following basic features:
- Unlimited webinars
- 4-hour maximum duration
- Up to 6 presenters
- Up to 5,000 attendees
- The Panic Button
- Always-on live room
- The Control Center
This feature allows users to have a branded webinar room with a customized URL for their business.
In case things go wrong due to technical faults, this unique feature will instantly boot up a new live room for you and automatically transfer the participants and attendees to it as well.
A virtual control room that your manager or other staff members can use to manage and moderate a webinar.
No matter which of these WebinarJam plans you choose to buy, you will get the following features:
- Page builder
- Email and SMS system
- Flexible scheduling
- Automated recordings
- Video injections – allows to seamlessly plug-in and automate pre-recorded videos into a webinar
- Drawing board
- Active offers
- Attendee spotlight
- Polls and surveys
- Handouts/sharing downloadable files
- Live chat
- 30-days money-back guarantee
The only downside of WebinarJam pricing plans is that they are only available as annual plans. This makes them impractical for those with infrequent or occasional webinar needs.
The Downsides of Webinar Jam
We have discussed the features that help WebinarJam stand out from other webinar hosting platforms. Now, let’s look at some cons or downsides of the software so you can make an informed decision.
- WebinarJam doesn’t have a free version or a free trial option
- There are slight delays in live streaming, which takes some time to get used to.
- Poll data isn’t detailed enough – it doesn’t track what option each attendee clicked on
WebinarJam landing pages templates aren’t always the best
As mentioned earlier, WebinarJam is a complete webinar-hosting service. In addition to offering multiple tools to schedule and host a webinar, the software also provides templates for different landing pages that may be required for a webinar funnel.
WebinarJam provides 17 different templates. However, the designs aren’t the best, and some may even look a bit outdated. Like most other webinar platforms, the templates available in WebinarJam only offer limited customization options, you can edit individual elements of the templates but cannot rearrange or change them.
If you need a highly-customizable landing page building tool, you need to get a separate one and integrate it with WebinarJam.
While WebinarJam isn’t without its downsides, they are very few that can match its good features. This has helped the platform gained widespread popularity quite rapidly. The software is also easy-to-use; you don’t have to be a tech giant to host webinars through this platform. The pricing may seem a little on the higher side to some people, but if you divide the annual cost into monthly charges, you’ll realize the software is actually pretty affordable. So, if you host webinars on a regular basis and can afford to pay a few hundred dollars at the same time, WebinarJam is totally worth investing in.